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All businesses plan for profits and create opportunities for the largest return on investment (ROI) possible – I do too, except I create opportunities for the largest return on margin (ROM).

I know exactly what my maximum profits are going to be before I place a trade. I don’t guess or speculate – I have a plan.

Then I simply manage the position and, if necessary, adjust my positions to remain profitable – or cut my losses through smart risk management techniques and collect my profits at the end of the trading cycle (monthly).

This is an Evergreen Business.

This business will never change…

The principles, once you learn them are yours forever.

You could learn these and hand them down to your children and grandchildren… the principles will never change because the markets never change.

New products may come on the market – but the basics of this business will never change.

That’s why I call it an ‘evergreen’ business.

Unlike franchises or other types of consumer or business-to-business markets, the stock and option markets haven’t changed in 200+ years or more.

How did I discover how to start a
Stock and Options Trading Business?

One day I woke up one day to find a little extra cash sitting in a money market earning 1.5% a year. The next year it was earning 3%…

Wow – 3% a year.

I felt my money should be put to better and more productive use so I started looking into all kinds of franchise opportunities and other businesses to invest in… but they all had one drawback – the investment was large but so was the investment of time… something I really didn’t have as a father.

So after years of ‘hit or miss’ trading, I started thinking about trading as a real business – buying and selling stocks and options as a ‘business’.

I didn’t know if it could be done, but the idea intrigued me. I knew somebody, somewhere was making a killing in the markets and I was determined to find them, learn everything they know and make a killing of my own.

I was determined to run my trading as a business, not as a gambler, and that meant looking at opportunities, supply and demand, marketplace dynamics and managing my business based on solid business fundamentals: profit, loss, expenses, overhead and return on investment.

Like any business, my only concern was to buy something that I could sell at a profit – and with enough of a profit margin so that my expenses (although small) were covered leaving me with a consistent and reliable income.

The business of trading has all of these advantages.